VIEW N°3

Dynamic movement on the surface of the garment draws attention.

VIEW is a garment with an animated surface that is embedded in a specific environment to enable the creation of an immersive experience for the audience. The garments are individually designed and contextualized, whether creating guerrilla marketing or a fashion statement.

The version of VIEW on display uses Lumalive by Philips to create the dynamic textile surface. The animated jeans jacket of a baseball fan set in a mass of people draws a lot of attention. The design of the jeans jacket, the placement of the animation advertise draw attention in a innovative and direct way.