Nexus between Silicon and Style™

founded by Sabine Seymour.

MOONDIAL is a think tank and boutique consultancy exploring the intersection of sensors, data, and the body to achieve a regenerative lifestyle.

Since 2007 in Austria. From 1998 - 2019 also in New York. In 2020 SUPA became part of MOONDIAL.

We developed a sensor system for toilets. We worked on sensorized automobile car seats, conductive yarns, wearable soundscapes, fashiontech kits, and wearable sports tech for clients like Intel, Johnson Controls, DuPont, Siemens, General Electric, BMW.

We conduct research projects including movement analysis for freestyle skiing, security clothing for the UN, and biometric base layers for backcountry snowboarding. We received funding from FFG Austrian Research Promotion Agency and sponsors like DuPont, Palm and exhibit at conferences like International Symposium for Wearable Computing.

We develop prototypes for our B2B clients like Intel, DuPont, VFC (North Face) and produce products like SUN (photochromic t-shirts) with fashion label Wendy & Jim and ADWEAR (wearable advertising) with technology by Philipps Lumalive with startup funding by AWS impulse.

The Verge featured us in their Future is Now video sponsored by Intel and filmed at our labs at Eyebeam's first location in a warehouse in Chelsea and at Parsons School of Design in 2014. In 2016 T Brand Studio by the New York Times featured us in PC Does What sponsored by Dell, HP, Intel, and Lenovo filmed in our office at NewInc in New York.

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Writing, Talks, and Interviews


Opinion piece in Forbes magazine on The Dark Side of Artificial Intelligence in April 2022.

Artificial Intelligence is a technology that enables machines to simulate human behavior, which implies that for its construction programming algorithms, social science and the philosophy of ethics are equally important.

Happy Hour for Datavists™

The article Happy Hour for Datavists™ in the Positive and Mindful Leader Magazine in December 2020 describes the journey of Dr. Seymour of having this crazy idea of using decentralized technology to build a #datacooperative model.

Ars Electronica Festival

Dr. Seymour curated Get.Inspired and was invited to present data cooperatives in Business Models for Online Content as part of the conference realized within Digital Cross Over and co-funded by the Creative Europe Programme of the European Union in September 2020.

We digitize the body — and humanize technology

Dr. Seymour wrote an Opinion Piece for Wattson (Portuguese) in April 2020. The original English version is on Medium.